Why might the Flock homepage going to help Yahoo keep market share over Google? Just take a look at the homepage, which is designed as a clean search only interface that has brought Google success. Yahoo's default homepage instead uses a cluttered interface that people shy away from, and their main search page http://search.yahoo.com isn't very well known. Meanwhile this type of clean search page as the default for Flock might be enough to draw people in without causing them to change their opening start page.
