AT&T's new campaign "See How They Live"
is a broadband "Cribs" series (a la MTV), where they take you through
athletes' homes, all the while making sure to focus on the great
technology that the athletes are using from AT&T and partners.
Clicking within the video innitiates a side panel with more information
about each product. Commercial, but still a shot at peeking into the
houses of today's big athletes, if thats yr thing.
Technorati Tags: mtv, cribs, broadband tv, see how they live, viral, marketing, at&t
