Google is doing a test of ad-sponsored video, offering up normally pay-content for free in return for seeing a banner above the video and a post roll. The idea is great, but the free content is less than desirable, which makes me question the effectiveness of this test. Since you can watch Lost for free with commercials directly on ABC.com, advertisers need to step it up a bit if this is going to fly.
technorati tags:google, video, free, sponsored, adsupport, post-roll, advertising
