This is a really interesting example of econ theory playing out. When Mac switched over to Intel, there was a lot of curiousity if someone could boot Windows alongside the Mac platform. Unfortunately it seemed to be something that everyone wanted to do and benefit from, but no one wanted to take the time to figure out (think all of the reasons research in general faces challenges). A group of people got together and donated some money, and then more and more people donated money, to the "boot Windows on a Mac" fund, a collective bounty to the first person to prove it could be done. The pool reached over 13K, a team of hackers figured it out, and were paid for their efforts, in return for a public video and instruction on how to do it.
http://onmac.net/
http://onmac.net/