IPIFINI (the bold is part of the branding) has exceeded our wildest dreams with their Programmable
Liquid Container, which contains small, flavor additive-filled (or paint-filled, for the home improvement set)
"buttons" around the periphery of the plastic container. Consumers press the appropriate buttons to create
different flavors from a common base, such as cherry vanilla cola or raspberry tangerine lemonade, or get even wilder
with aroma and food coloring options. IPIFINI claims to already be licensing the technology around
various industries, so don't be surprised to see sodas and coffees (and probably some alcopops too) in the near future
that let you choose your level of buzz"