1.23.2013

Blogging is set to have a new golden age

The welcome screen of Medium.com (created by Biz Stone & Ev Williams of Blogger + Twitter fame)

Today Quora announced a new blog functionality.  It's not surprisingly getting a lot of attention because, on the surface, it appears to be a pivot for the company.  But in reality it feels like a natural extension of Quora's platform, in support of Quora's core mission
Quora's mission is to share and grow the world's knowledge
And while interesting, smart question asking has unearthed some even more amazing knowledge, without the right question a lot of great knowledge won't be published. So Quora's blogging product enables everyone with something great to say about a topic to contribute to it through a blog post.  That's Quora's innovation on blogging, by the way -- adding the ability to post original insight to a topic, without having to worry about building a following.

But Quora's new blog product is just another developing in an even more exciting trend: a new golden age of blogging.

After years of stagnation in the blogging space, the last few months have seen a flurry of blogging innovation.  Svbtle, Medium, Branch, and Quora have all created new publishing platforms that embrace smart, intelligent writing in unique ways.  They all embrace design as a way of enhancing the writing and reading experience.  And all of these platforms are helping to fight back against the trend of character counts, meme machines and animated gifs.

Branch, in particular, has me really excited because of how it's making social dialogue interesting again (more on this from me soon).

So if you've forgotten what it's like to write longer than 140 characters, or you're tired of just seeing auto-animated images, and you want to dive into some really interesting, thought-provoking content, start exploring one or two of these new platforms that are helping reignite a new golden age of blogging.  And share with me what you've found.