11.16.2008

Obama's potential to be the people's president through social media

When Barack Obama was running for President, he used almost all social media platforms to connect with his supporters and raise awareness for his messages. Now that he's president, a question is - how much will he actually continue to reach out to the people on such a grass roots level?
Early signs are that he will:

* Just a day after his election, Obama's group posted a flickr album that provided an intimate look into the Obama family during election night

* He also launched
Change.gov, a website that will keep America informed on how the presidential transition period is going

* Finally, he launched a
YouTube channel where he'll post videos of his weekly presidential address, starting now

Now though he's leveraging social media, he's still holding back - you can comment on the flickr photos, but not the YouTube videos. Also Obama's Twitter account has gone cold, and I haven't received a text message since election night either (though is last message did mention that we'd hear from him soon, implying that his direct texts aren't over). And really, while publishing communication through social tools is a start, it's only the beginning - he (or his administration) needs to interact with the people as well. TechCrunch and GigaOM have written recommendations and requests to the new administration on ways to embrace new media to create more transparency and two-way communication with the nation at large, and I'm hoping to see some of the recommendations be put into play. It may be unlikely to see the President launch a social community on GetSatisfaction enabling feedback, ratings, and recommendations by anyone who wants to voice them, but it would be an amazing break through. In the mean time, I'm enjoying the personal touch of flickr and youtube, and feeling more intimiately connected than ever to a President.