Competitive intelligence company Hitwise has an informal discussion on an analyst blog discussing whether there is an increase in bicycle purchases during the time of the 'Tour de France.' Based on their evidence, which relies on a loose correlation between page views of online bicycle selling stores and sell-through, shows that during the period around the Tour de France, when there is a huge online interest (via searches on portals), there is a direct translation to drastic increase in purchase of bikes. Other available graphs show that the the correlation was strongest specifically with TrekBikes, the official sponsor of the Discovery Channel Team.
technorati tags:tourdefrance, competitive, intelligence, trekbikes, discoverychannel, biking, search, sales, hitwise
