"The time has come to rise up against the iTatorship. To resist the monotony of white earbuds and reject oppressive forces of cultural conformity. Now is the time to break free from restrictive formats and a single source for music. It's time for choice, for freedom, for self expression - and for all independent spirits to satnd up and say "iDon't." You don't nee to follow. There is now an alternative."
So speaks the mantra of SanDisk, who is attempting to appeal to our insecurities about conformity by begging us to stand up against the iPod by buying a SanDisk MP3 player.
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