Last week I was lucky to get to attend the Facebook fMC Conference, Facebook's first major event dedicated to their marketing + advertising platform (my photos here). In a single day, Facebook announced a slew of major changes that will completely re-write how brands behave on the platform. Much has been written already about the many functional differences that brands need to prepare for by March 31st, so I focused on analyzing the high level implications of Facebook's new direction for brands. This was issued by SS+K to our clients; if you don't mind a long read, let browse through and let me know what you think.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
6.23.2008
Ian Schafer Turns Twitter into Money
[cross-posted on my Advertising blog]
Ian Schafer, the very vocal founder and CEO of Deep Focus marketing agency, auctioned off a sponsorship of his Twitter account, which basically consists of owning his Twitter background and receiving periodic shout outs. His goal is to raise awareness and instigate discussion around social media marketing. The auction apparently came down to VideoEgg and Metacafe bidding until $1082.01, when Metacafe won out.
Metacafe sponsoring Ian Schafer reminds me of Seagate sponsoring Robert Scoble - they basically sponsor his entire web identity at this point, because people who are interested in him and his output are an audience that likely would appreciate Seagate products. Well Metacafe sponsoring Ian Schafer is about the same - many of us who follow his output are now often going to be reminded of Metacafe, a site that we might be able to leverage. Ian Schafer and Metacafe don't have to have a impeding relationship, and this type of branded ownership kind of makes sense.
Could Twitter create a revenue sharing opportunity if they help to build up the value of these packages?
Ian Schafer, the very vocal founder and CEO of Deep Focus marketing agency, auctioned off a sponsorship of his Twitter account, which basically consists of owning his Twitter background and receiving periodic shout outs. His goal is to raise awareness and instigate discussion around social media marketing. The auction apparently came down to VideoEgg and Metacafe bidding until $1082.01, when Metacafe won out.
Metacafe sponsoring Ian Schafer reminds me of Seagate sponsoring Robert Scoble - they basically sponsor his entire web identity at this point, because people who are interested in him and his output are an audience that likely would appreciate Seagate products. Well Metacafe sponsoring Ian Schafer is about the same - many of us who follow his output are now often going to be reminded of Metacafe, a site that we might be able to leverage. Ian Schafer and Metacafe don't have to have a impeding relationship, and this type of branded ownership kind of makes sense.Could Twitter create a revenue sharing opportunity if they help to build up the value of these packages?
6.01.2008
Image Recognition Ads Come to Facebook
I know this seems kind of creepy, but I can't help be incredibly impressed by this: Like.com, which formerly used to be Riya.com, the facial recognition photo sharing service that I was obsessed with, but then changed over to an object recognition shopping site (show us an item that a celebrity is wearing and we'll show you 50 things just like it ranging in all types of prices), is now running ads on Facebook that match the picture in the ad with your profile picture. TechCrunch has an example where the ad features a guy wearing aviator glasses because Riya's technology recognized aviator glasses. This is very cool, albeit a bit creepy. Note that TechCrunch is not confirming this yet, just suggesting based on the technology Riya is known for that this type of image recognition match is happening in the background - so maybe I should hold off a sec before I get too excited.
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