Fred Wilson defines superdistribution as "turning every consumer into a distribution partner...every person who
buys a record, a movie, reads a newspaper, a book, every person who
buys a Sonos or a Vespa becomes a retailer of that item." He's right - it should be easy for us all to become product evangelists for everything we care about, and in turn receive compensation for it. This is strengthened by two reasons:
Look at it either way you want - I should be incentivised to continue recommending good products or rewarded for leading to sales. It won't blindly lead to bad recommendations because the trust factor will ultimately come into play after someone poorly recommends me something I had to drop $300 - $400 on.
This should be done for everything - vacation spots, concerts, and more.
buys a record, a movie, reads a newspaper, a book, every person who
buys a Sonos or a Vespa becomes a retailer of that item." He's right - it should be easy for us all to become product evangelists for everything we care about, and in turn receive compensation for it. This is strengthened by two reasons:
- We usually care passionately about the products we buy and use
- We tend to trust each other more than we trust anonymous reviews
Look at it either way you want - I should be incentivised to continue recommending good products or rewarded for leading to sales. It won't blindly lead to bad recommendations because the trust factor will ultimately come into play after someone poorly recommends me something I had to drop $300 - $400 on.
This should be done for everything - vacation spots, concerts, and more.
Technorati Tags: superdistribution, product evangelism, incentivization, recommendation, yottamusic, sandisk sansa, toshiba gigabeat, sony cybershot, canon powershot
