NYC Taps Twitter to Power Through Sandy's Aftermath

In the wake of the craziness that was Hurricane Sandy, I'm really impressed with how Mayor Bloomberg has used Twitter to keep New Yorkers as up to date as possible on what's going with the city.

I've been following real-time updates all week via @NYCMayorsOffice, @MikeBloomberg, @MTAInsider and @NYCGov accounts.

Then this morning I noticed promoted tweets (which Twitter is providing for free to emergency services accounts) appearing in my Twitter stream highlighting the most recent city update tweets from the @NYCMayorsOffice.

And just now we were all invited to watch a live stream of Mayor Bloomberg's upcoming press conference via an embedded inline YouTube feed (see the screenshot above or the embedded tweet below).

Thanks Mayor Bloomberg, and your whole staff, for doing what you can to keep us informed!

Passenger cars will not be banned from Manhattan. Stay tuned for a briefing from the Mayor soon: youtube.com/watch?v=bWaFfZ…
— NYC Mayor's Office (@NYCMayorsOffice) October 31, 2012