At midnight last night a few of my friends launched CharitySub, a website to power simple collective giving. Their focus is on ease, impact and understanding. You "subscribe" by committing to donate $5 each month to charity (or an extra $1 if you're willing to be a benefactor of the site- which I highly encourage). Then each month they choose a cause and send simple but rich information in the form of key facts and documentary videos 3 different charities you could support that are working for that cause. You can digest as much or as little information as you want, and then simply select which of the three charities will get your $5 dollars that month.
It's as simple as that. As the community of charitable donors grows, so will the site. You can expect to see visualizations of your contributions to causes, how many people you recruit to the community, how your money is being used to help the charities and more. CharitySub's mix of story telling, gamification and goodwill should be a powerful motivator for people to sign up as part of their 2012 New Year's resolutions.
CharitySub's first cause is childhood obesity, an issue I know is important to many people I know. Your first $5 could go towards one of 3 great charities that are helping to end this cause. I'm really proud of Alexis, Amy, Brian & Jim for launching a great resource, and I look forward to being a part of it.
