Fred Wilson: "the explicit web is all about the value that will accrue to an
Internet user when their every action is tracked, recorded, and used to
provide value back to that user. There is also a second order play when
that clickstream activity is shared with the user's permission with
My favorite example, which I used in that original myware post, is
last.fm. I give last.fm the permission to capture all my iTunes
listens. I publish that data on my blog (left sidebar) and the data is
also published on my last.fm profile page.
I can go back and look at the what I listened to most last week, month,
year, etc. But more importantly, I can use the data about what I am
listening to currently to surface new recommendations via musical
neighbors. And because I share all that data with the entire network,
my listens inform others in their search for new music."