It's reported that YouTube users view over 100 million videos per day, causing the site to spend over $1 million each month in bandwith costs alone. Given these costs, its easy to see why there's some question as to how web 2.0 companies are going to make enough money to support themselves in the give all content for free market. YouTube is just now started to grab sponsorship programs and build out content channels for paid sponsors, which will help to take it above the google banners its is likely only skimming the surface of its financial needs with.
