2.08.2006

Go Daddy's Super Bowl XL Commercial Journey

Go Daddy, now (in)famous for it's scandelous superbowl commercial in 2005, took 14 edits of commercial drafts to get clearance for what eventually aired on Sunday. I wasn't all that impressed with the humor or sexiness, but I guess you can't hold them responsible for airing such a truncated commercial when their hands became so tied. Here is their timeline and revision discussion of the whole journey to Super Bowl XL night.
Also here is Google Video's recordings of all of the commercials, playable consecutively for a full Super Bowl commercial experience.