There's a lot being said about Apple's new commercial for the intel Macs, which has been shot by the same film makers that filmed the popular "The Postal Service" video "such great hights" a while back. The Postal Service announced on their website a statement decrying apple and their film-makers' decision to copy so blatently the "such great hights" video. you can see in a side by side comparison what the big deal is (below). It seems pretty reckless, especially after the backlash over apple's iPod commercial with Eminem, in the style of Eminem's own video, without his notification/consent. Be interesting to see what they come out and say after this one.