NBA jumps on iTunes (and 24 is there too)

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I wonder what this says about their experience with Google Video?  Or maybe it just means that to be a serious player in mobile video / downloadable video, you have to partner with iTunes. 
The idea is cool though; you can subscribe to a team, and received shortened versions of the games (20 min. or so) to catch up the next day on only the action you missed.
Oh and 24, in time for the season finale, is Fox's venture into iTunes downloads as well.  This is the kind of show that downloadable episodes were made for, since anyone who misses an episode will do just about anything to see it.
Love both of these things, love on demand media consumption becoming more and more prevelant.
[picture from MicroPersuasion]

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