2.01.2006

ESPN responds to bad feedback quickly

A few days ago ESPN started selling their popular commercials on iTunes for $2 a pop. The commercials met immediate criticism, as the $2 price tag used for tv episodes was being assigned to a :30 second spot. As user reviews piled up on iTunes bashing ESPN, the company clearly noted that it would lose its celebrity status for commercial appeal. The $2 fee was dropped quickly, the user reviews (now considered irrelevant) were wiped clean, and ESPN started over giving their content for free.
User reviews with $2 fees
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User reviews with no $ fees
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