Camera Phones to Read Barcodes for Product Reviews

Toshiba is expected to announce this year a service that allows you to take pictures of their product bar codes with your camera phone, and receive information back that aggregates the blog world's reviews of the product. They will return both good and bad review information, collected from sources all across the web. This fits well with services by internet companies that allow you to price-compare by serial number, but the photo-snapping of a bar code is even easier. Essentially, we are moving towards the point where little time and effort will be required for you to have a full arsenal of information before you actually make a purchase at a store.
[via TechCrunch]