Google unveils "Insights For Search", more advanced search trend data and tools

Google has turned on a new property Google Insights for Search, which is essentially a more granular and powerful Google Trends tool that enables you to see search data, not only as it trends over time, but also search volume patterns across specific regions, categories, and time frames. They offer a sample use for the car manufacture industry to see what features are most important for consumers:

I have also been using the tool to see popular trend data in comparative years over time of searches for Marijuana in the United States, a more relivant search for my own job purposes. Overall there's been a decrease in search for marijuana year over year since 2004, suggesting a decrease in interest in popular culture, and ideally reflecting a decrease in the use of marijuana overall.

A link to this tool is now provided in the Media Tools section of this site.

[cross posted on my KBS: Advertising World blog]