While Mark Cuban is virtually the only one fighting the good fight here in the US, there is a continuous discussion about the merit of releasing a movie on DVD at the same time it hits the theaters. Now China, in an effort to curb pirating, is going through the motions to find a better movie formula- they're releasing a DVD version just 12 days after the premier in theaters. They believe that getting legitimate copies out on the streets might curb the sale of physical copies in subways and other places. They may also find that its a legitimate business model, since the reasons people go to a theater are completely different than why someone rents a DVD, and one will likely not impact the other. More to come in another post.